Mattel x Pokémon Collaboration

In partnership with Uncovered Group

What started as a passion project during lockdown quickly grew into a thriving online community centred around our shared love of Pokémon collecting. Through consistent creativity and audience engagement, my partner and I built a growing TikTok community with followers and connections from across the world.

We were approached by Uncovered Group to produce three short-form promotional videos for Mattel’s newest Pokémon product. Working to a tight deadline and within a detailed creative brief, we produced engaging social media content designed to capture the excitement and personality of the brand while connecting with a digital audience.